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Article by Neill Barston | 19th February 2019

Tourism Figures Show Growth Throughout East Kent

The value of Canterbury district’s tourism grew by 8.1% in 2017, and is now worth £491 million, according to latest research. Studies by Visit Kent showed the area continued as a major draw from UK and overseas visitors.

• A total of 7.8 million people were welcomed in 2017 (up 7.5% on 2015) and the highest number of visits to one destination in Kent.

• The value of day trips to Canterbury leapt up 10.6%, while the value of overnight stays across the district also saw a rise of 1.9%.

• And the total number of jobs supported by tourism grew by 7.9%, with the industry accounting for 16% of total employment in the Canterbury district.

Canterbury’s strong performance reflects the countywide picture, where despite 2017’s wet summer, Kent welcomed 65 million visitors.

Chairman of Canterbury City Council’s Regeneration and Property Committee, Councillor Ben Fitter-Harding, said: “These are fantastic figures and show the continuing appeal of our wonderful city, towns and villages. And no wonder – we have great attractions, eateries, beaches, independent shops and countryside for people to explore.”

Meanwhile, research from Visit Kent found similarly encouraging news for Thanet, with the district welcoming a record 4.2 million visitors during 2017. The figures for that year showed an increase of 9.2% to the visitor economy, which is now worth £319 million to the area.

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