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Image for Lego Stands the Test of Time

Article by Sophie Astin | 1st April 2018

Lego Stands the Test of Time

This year marks the 60th anniversary of the iconic LEGO® brick.

The Lego Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the brick we know today was born.

The simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world and since then, Lego play has been about the joy of building and giving every child the chance to shape their own world through inventive play.

Lego play appeals to all generations and remains as fun and relevant today as it was in 1958, inspiring generations of builders, creators and dreamers through the power of play.

Meanwhile, over at the LEGOLAND® Windsor Resort, a digital aquarium, LEGO® Reef, joins the line-up of new attractions for 2018. Families can dive deep under the sea and build colourful sea creatures out of virtual Lego bricks using touch screen technology.

Bursting with interactive fun, guests can create their very own virtual Lego fish using touchscreens, before casting them off into the ocean and watching them swim through the interactive floor-to-ceiling coral reef.

• Visit www.legoland.co.uk 

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