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Article by Caroline Knight | 23rd November 2018

Why Our Wonky Veg Is Being Given A New Lease Of Life

Most of us feel that it’s ridiculous for farms to throw away fruit and vegetables just because they are the ‘wrong’ shape, but the influence of many supermarkets dictates that produce has to be a certain size and appearance in order to be marketable. Step forward Oddbox!

This company already works with about 30 growers, collecting mis-shapen fruit and vegetables directly from farms, which are currently mainly based here in Kent. The farmers are paid a fair price for their produce and this covers their production costs. Oddbox packages the fruit and vegetables into boxes, which are sold at a price that is approximately 30% lower than that of other vegetable box schemes.

Since launching just over two years ago, Oddbox has grown by more than 650% and there is now a waiting list of customers wanting the odd but rather desirable boxes of produce. The plan for the next year is for the scheme to expand from supplying London addresses to other areas including Brighton. The company is hoping to deliver to more than 4,000 homes by the end of this year and to 60,000 homes by the end of 2022.

The scheme is simple: farmers sort out produce that they feel will not meet the requirements of their standard buyers and once they have been accepted by Oddbox, the company collects the wonky food ready for distribution.

• Oddbox is hoping to attract more growers for this great scheme. If you think you fit the bill, contact them via email at hello@oddbox.co.uk

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