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Article by Caroline Knight | 26th May 2019

The Attenborough Effect

Inspired by series such as Dynasties, Blue Planet and Springwatch to be looking out for nature in their own gardens, more Brits than ever are buying gadgets such as wildlife cameras to keep tabs on the wildlife in their gardens.

Since the programmes aired, LaptopsDirect.co.uk has seen an increase in demand for their outdoor wildlife cameras range, with sales increasing by a staggering 160%, compared to the same time last year.

Additional research of 1,068 UK adults carried out by the gadgets and technology retailer also revealed:

• 1 in 3 (36%) Brits say they’ve been inspired by nature documentaries to look out for nature and wildlife in their own gardens.

This was most likely to be the case for those aged over 65 – a staggering 62% of whom said this is the case for themselves.

• While the over-65s were found to be overwhelmingly the most inspired by nature documentaries to look out for nature and wildlife in their own gardens, 31% of 30-40 year olds and two in 10 (19%) of 20-30 year olds also said such documentaries have inspired them.

Furthermore, 37% reported that they would consider local wildlife when deciding where to go for a weekend walk, as they’d like to see animals close to home in their natural habitats.

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