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Article by Editorial | 3rd May 2019

Watch Your Back! Is Back & Coming To Tunbridge Wells

Most of us have fallen prey to a garden sunburn, particularly in early spring, however, not all of us fully understand the health risks. To raise awareness, the Watch Your Back! sun protection campaign for gardeners is back in more than 300 major UK garden centres from May, launching at Notcutts in Tunbridge Wells.

The Melanoma Fund, the charity behind the campaign, uses humour to get the message across, revealing how REDiculous we look, when we fail to cover up. David Domoney, Adam Frost and David Stevens appear in posters, proving the point, urging those who avoid sun protection to think again.

Notcutts in Tunbridge Wells will host the campaign’s official launch on 11th May from 10am, when customers will be offered the chance to meet two of the Watch Your Back! gardening ambassadors, receive a free 10-minute skin health check by surgeons from Queen Victoria Hospital in East Grinstead, lots of sun protection advice as well as some gardening tips!

Meet the experts

• Professor David Stevens FSGD, FCI Hort, is the BBC Gardeners’ World Live Young Landscapers Award designer and mentor, and one of the best-known gardeners in the world.

• Mark Lane is a BBC Gardeners’ World host and presenter for the RHS Flower Shows, radio broadcaster and garden writer. He creates gardens and landscapes throughout the UK and overseas. 

• Mr Samuel Orkar is a skin cancer expert, consultant plastic surgeon and member of the Melanoma and Skin Cancer Unit team at Queen Victoria Hospital in East Grinstead.

Skin cancer is the most common, and fastest growing cancer in the UK. Although we are all at risk, men are more likely to develop melanoma (the most dangerous form of skin cancer) on their backs and in areas that are hard to spot, making the warning signs easier to miss, leading to a later diagnosis and higher death rates. 

Long term over exposure to UV light is a trigger for accelerated skin ageing, keratosis and skin cancers such as basal and squamous cell carcinoma. It is sunburn however, which increases the likelihood of melanoma, the most dangerous form of skin cancer by 50%.

• To pre-book your appointment on 11th May at Notcutts, visit watchyourback.co.uk/events and select your time. 

Watch Your Back! is partnered with the Garden Centre Association, the Professional Gardeners Guild, The National Allotment Society and backed by Alan Titchmarsh, Charlie Dimmock, Andy Sturgeon, David Stevens, Joe Swift, Adam Frost, David Domoney, Anne Swithinbank and Toby Buckland. For more information on the campaign, visit watchyourback.co.uk 

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